Public Relation & Media Support
PR involves the cultivation of favorable relations for businesses and products with its public and audiences through the use of a variety of communication channels and tools. In our view public relations is there to enhance and protect your company’s reputation.
We specialize in strategic communications and provide client counsel for communications, reputation management, media training and crisis preparedness.
Over the past 25 years we have developed a deep knowledge of business issues in the hospitality sector and have provided strategic counsel to clients on issues ranging from corporate reputation management and executive communications to new product announcements and global brand management.
An effective market strategy does involve a communications plan, which often goes beyond hospitality, to engage relevant stakeholders and interest groups. It goes without saying that the first step in developing a strategic communications plan will require not only understanding the information and issues regarding the product and services in question, but also having an understanding of the disposition of your audiences and stakeholders. The strategic messaging of a solid communications program needs to have core key messaging, but the selection, tailoring and positioning of these messages may vary depending on the target audience.
We Can Help You Define Your Communications Strategy and Assist in the Following:
- Strategic counsel
- Core message development
- Media training
- Media relations
- Editorial Services
- Crisis preparedness
- Media audit